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Getting on Google: A SEMinar on the Basics of Search Engine Optimization

  • March 27, 2009
  • 08:30 AM - 04:00 PM
  • The Hotel Minneapolis, 215 4th Sreet South, Mpls.
  • 3

Registration

  • Stay for a hands-on classroom experience where you'll receive help getting started and applying the knowledge you've learned.
  • Join us for morning sessions that will provide an introduction to SEO. Lunch will be served.
All registration prices include continental breakfast, lunch and parking. *MAC USERS* We have been experiencing compatibility issues with Mac Browsers. If you have any difficulty, please contact us directly to process your registration. THANK YOU. Kary@KaneConsulting.biz or 952-949-0991. If you have any questions or difficulty with this registration process, please contact kary@kaneconsulting.biz for assistance.
A lot of marketing, PR and sales today boil down to one key question: can someone find you on Google?

In this new environment, search is king. Your website might be lovely, your product or service amazing, but if you’re not coming up on the first page of the major search engines, it’s almost as if you don’t exist. If you have people looking to buy, shouldn’t you be open for business?

NinaHale_Headshot.jpgJoin the search specialists from Nina Hale Consulting for an intensive one-day seminar on everything you need to know about SEM (Search Engine Marketing): how it works, why it works, and how to do start doing it.


In the morning we’ll break it down for you:

  • The basics of organic search and paid search.
  • The myths and realities of search engine marketing.
  • How to optimize content – whether on your website, in press releases or in articles.
  • How to optimize your videos and images.
  • Social marketing basics and how to start implementing reputation management via search engines.
  • A crash course in Google Analytics so you can track where the traffic is coming from.

In the afternoon, we’ll split into two working sessions: you’ll pull out your laptop and put your skills to work.

  • Track one: research keywords and optimize a page on your site.
  • Or track two: prepare and launch a basic Google Adwords account.
If you stay for the afternoon workshop, we’ll send you more information in advance for how to prepare.

Nina Hale Consulting is a Minneapolis search engine marketing agency (SEM) focused on lead generation and eCommerce through search marketing. Combined, the firm has over 40 years experience in search engine marketing. clockwork_logo_black.jpg

This event is sponsored by Clockwork Active Media Systems, creators of active, visually exciting products and services for the Web.

The Hotel Minneapolis is located at 215 Fourth Street South in Minneapolis. Event pricing includes parking fees.